Even though most food and beverage manufacturers commission a lot of marketing research the majority of their requests focus on sample testing for different product flavours (for example, testing of own product against a competitor) in order to identify necessary areas for product improvement, advertising concept evaluation, assessment of product packaging and its elements, preferred pricing given current competitive environment, etc.

All these tasks can largely be resolved by the following research tools:
  • Qualitative product testing, consecutive monadic comparison with a compulsory choice of a leader product at the end;
  • Product comparison testing with sales volume forecasting for each new flavour using special modeling tools.