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HoReCa
Restaurants and other catering facilities face a multitude of research challenges, yet it is the customer satisfaction survey that they need most often. Such a task could be solved by a restaurant/restaurant chain guest (visitor) satisfaction study.
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Another frequent task is the new menu appraisal. Such studies could be executed either at the restaurant premises or at the Agency-selected “central location” where respondents can try new items from the tested menu.
When a restaurant chain tasks the research agency to access its market position Business Analytica runs a survey of a given restaurant/café segment to identify restaurant brand awareness, chain traffic vs. competition (similar cuisine type as well as other relevant competitors), visit satisfaction, intention to repeat the visit, etc.