Business Analytica offers to its customers which include major consumer electronics multinationals, for instance, to run studies at the central location for members of the target audience who have already purchased or plan to purchase a relevant product within a given product category. During the study the respondents are asked to compare various prototypes, assess them across a set of parameters and select optimal elements of the design (colour, form-factor, other features).

The Agency studies the usage for a respective household appliance category to identify the best product on the market in terms of “price vs. feature” ratio. The Agency would normally run a target audience Usage and Attitude Study for a given household appliance segment.