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Pricing Study
Research Solutions
Adhoc Research
Product, Pack, Sniff, Concept Testing
Product test
Shoppers test
BA Volumetriх®
Pricing Study
Price Ladder
PSM (Price Sensitivity Meter van Westendorp Price Sensitivity Monitor)
BPTO (Brand-Price Trade-Off)
Usage and Attitude Studies and Market Segmentation
Market Segmentation
Brand Tracking Research
Brand Vision® Tracking Study
Ad Potential® Testing
Mystery Shopping / Mystery Calling
Satisfaction and Loyalty Study
Observation and Registration
Business-to-Business (B2B)
Employees’ Surveys
Pricing Study
Business Analytica offers a comprehensive range of techniques for a product/service price modeling, for instance:
Price Ladder
PSM (Price Sensitivity Meter or van Westendorp Price Sensitivity Monitor)
Brand-Price Trade-Off
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