BA Technological and IT Resources
Business Analytica adaptive technological data gathering and processing infrastructure which has been built over the years includes the following elements:

  • Own pool of highly productive HP servers and a data-center platform;
  • HQ with over 25 PC strong computer network and mobile data gathering terminals and remote workstations across the Russian Federation;
  • Business Intelligence (BI) experience and expertise in research data handling and reporting from the leading international companies: MS AS, RadarCube, E-Tabs, etc.;
  • Industrial visualization tools and cloud computing;
  • Proprietary Survey Designer with a single database which supports most of survey techniques;
  • A single database with web- and win- interface for both on-line and off-line surveys, data synchronization, punching with dynamic reporting option and embedded intelligence for setting sampling quotas;
  • Proprietary automated field data processing know-how in multimedia and GIS formats;
  • Efficient electronic document flow between interviewers (for instance, mystery shoppers), supervisors, project managers and clients to receive and process the gathered data including approvals, status updates, notifications, comments and feedback;
  • Proprietary Analyzer software specifically developed for processing big volume databases in the retail audit projects;
  • Brand Vision System software developed by Business Analytica for data analysis and visualization of brand health monitoring and marketing communication efficiency evaluation projects (BHT).
Business Analytica has implemented a state of the art technical platform enabling the Agency’s field staff to collect data using all technical formats, including CATI, CAPI and CAWI. CATI resources include:
  • Close working relationship with three call-centers across Russia which makes it possible to conduct telephone interviews in all Russian regions as well as in almost all neighboring countries;
  • Up to 10 parallel projects in the 7/24 mode;
  • Management of projects of any complexity regardless of the distance and across various economic models;
  • Extensive use of remote testing and training procedures for interviewers.
Business Analytica CAPI resources for focus groups and hall-tests, or central location tests:
  • Up to 5 venues in Moscow and up to 20 venues in most large cities across Russia;
  • Facilities equipped with computers and projectors; fully equipped kitchens with refrigerators for the projects which suggest tasting of food products and drinks;
  • Password-protected access to web-broadcasting and survey video streaming;
  • Focus room facilities fully equipped with video and audio recording equipment to capture group discussion and supply high-resolution takes for the client to review.
Business Analytica CAWI resources ensure:
  • Up to 50,000 daily telecommunication contacts;
  • Efficient co-operation with Russia’s leading on-line panel providers.
Business Analytica conducts combined projects with a high degree of integration across various channels: F2F, Call Center, SMS, social nets communication messengers, etc.