Strengths:

• Ease of screening
• Less time-consuming and costly vs. other types of face-to-face interviews
• With random route sampling it is possible to collect statistically viable data for the target audience.

Weaknesses:

• Interview cannot exceed 15 minutes
• The use of visual materials is limited (unless the visuals are available at the venue itself, for example, metro bill-boards, food-shelves in a store, etc.)
• Depending on the venue type a special permission might be required (from administration in retail stores or business centres, etc.)