Research Methods
Computer-Assisted Web Interviews (CAWI)
CAWI is a quantitative data collection technique when respondents fill in web-based questionnaires.

As a rule respondents are recruited from a special panel. With the advancement of Internet technologies this method is gaining in popularity.

CAWI interview strengths:

  • In many cases this is the most cost- and time-effective method
  • It allows for extensive demonstration of video and audio materials, as well as images
  • This is the only possible option to study the specifics of the Internet audience behavior (preferences, opinions of this target group)
  • Key research findings could be made available to customers in a real time mode via a web-based interface
  • It enables to reach audiences unavailable to other research methods, like young people, users of advanced computer gadgets, etc.
  • It has virtually no limitations as far as geographical coverage.

CAWI interview weaknesses:

  • It is not feasible to guarantee representative samples for target audiences, like elderly or low income people, of residents of regions with low Internet penetration.
  • It is not always feasible to execute proper screening (for instance, age or gender check).